Animated moments

This year, designers are using movement to create a more animated brand experience. They’re adding small moving elements like shifting color blocks, gifs, parallax scrolling, and more. This branding trend lives on the web, but doesn’t everything ...

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Keeping things real

Looking at ads of unrealistic body shapes and unrelatable lifestyles is a tone-deaf strategy to take in 2023. Brand activism for diversity, inclusion, and sustainability is trending in 2023.

Brands are embracing natural, human language tha ...

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Fun with fonts

Sometimes a unique font and a great business name are all that’s necessary to create effective branding.

Designers are choosing bold and distorted fonts to create memorable monogram logos with slight alterations that make them original.< ...

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The new eco-look

The eco-friendly industry has long struggled with uninspiring shades of green and brown. Fortunately, that’s changing fast this year.

All colors exist on earth naturally. From tropical jungles to coral reefs – designers are experimenti ...

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