Animated moments

This year, designers are using movement to create a more animated brand experience. They’re adding small moving elements like shifting color blocks, gifs, parallax scrolling, and more. This branding trend lives on the web, but doesn’t everything these days?

Animated elements create a unique experience for the web visitor. It’s a modern and high-tech way to approach online branding – and it pays off when your webpage is more memorable than a competitor’s. It increases time on page, clicks, and overall ranking on search engines.