Keeping things real

Looking at ads of unrealistic body shapes and unrelatable lifestyles is a tone-deaf strategy to take in 2023. Brand activism for diversity, inclusion, and sustainability is trending in 2023.

Brands are embracing natural, human language that feels conversational, honest, and inclusive. Businesses are being transparent about what they do and how they do it. They’re speaking to their customers the same way they speak to friends and family.

Pact, an inclusive underwear brand, uses simple branding with powerful messaging to get through to its audience. Their visual Identity uses unapologetic photography that shows imperfections and embraces people of all colors, shapes, and sizes.